Guest blogging is a great way for blog owners to get fresh content for their blogs, and for marketers to earn links for their websites. Guest blogging is becoming an increasingly popular link-building tactic after the Panda and Penguin updates caused other marketing techniques such as Exact Match Domains and article marketing, to become far less effective.
Tips for Effective Guest Blogging
For guest blogging to work, you must choose the blogs that you submit to carefully, and write high quality posts for each blog. If you come from abackground of directory submissions and article marketing then you might think that this sounds like a lot of effort, however a handful of good guest blogging posts are worth more than several hundred low quality blog network links.
Vary your anchor text
Repeating the same anchor text on every guest blogging post will give you an unnatural looking link profile. Even if the blog you are submitting to only allows links in the author bio, find a way to work different anchor texts into your bio. Read the rest of this entry →